Real to Acquire REMAX, Creating a Technology-Enabled Global Real Estate Platform

Real Brokerage and REMAX Holdings have announced that they have entered into a definitive agreement under which Real will acquire RE/MAX Holdings to create a technology-enabled global real estate platform named Real REMAX Group. The transaction implies an enterprise value for RE/MAX Holdings of approximately $880 million, representing a fully synergized multiple of 7x 2025 EBITDA. The transaction is expected to be accretive to Real’s earnings and Adjusted EBITDA margin within the first full fiscal year following the close of the transaction, excluding non-recurring merger and integration related expenses.

The acquisition brings together two complementary business models, uniting Real’s AI-powered, high-growth brokerage platform, proprietary software and agent community with REMAX’s real estate brand and global franchise network with a presence in more than 120 countries and territories and more than 145,000 agents.

Tamir Poleg, Chairman and Chief Executive Officer of Real, said, “Bringing together Real’s technology and operating model with REMAX’s global reach and franchise model is a transformational moment for the industry. Together, we will create a more innovative, more productive and more connected real estate ecosystem that we believe will generate substantial long-term value for agents, franchisees, consumers and shareholders.”

W. Erik Carlson, Chief Executive Officer of RE/MAX Holdings, said, “Real brings differentiated, best-in-class technology that we believe will drive greater choice, higher productivity and expanded support to our network. By joining forces, we will be positioned to deliver a more enhanced experience for all stakeholders, from agents to franchisees to consumers to shareholders, all while strengthening the culture and flexibility that make our brands special.”

Dave Liniger, REMAX Co-Founder and Chairman of the Board, said, “To see the incredible momentum and strength of the REMAX brand today, I know now is the right time and Real is absolutely the right partner to move REMAX into the future. Gail and I look forward to watching REMAX enter its next chapter alongside Real.”

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