The way people search for real estate is changing. Alongside traditional search filters and property portals, AI assistants are becoming increasingly important. Prospective buyers and tenants can describe what they are looking for in natural language and expect relevant, clearly presented results.
REMAX Switzerland, REMAX Germany and REMAX Austria, as well as PROPUP, an application has been developed that allows users to search current property listings directly through ChatGPT. Users can ask for properties based on location, budget, size, features and other individual criteria.
The main focus was the extensive groundwork required to prepare and structure property data so that it can be reliably read, understood and used by AI systems. High-quality, clearly structured data is essential for artificial intelligence to interpret information correctly and deliver relevant results.
With this initiative, REMAX is positioning itself in a development that will have a lasting impact on the real estate industry, moving beyond conventional filter-based searches towards conversational, personalised and AI-powered experiences.
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*Offer ends on Friday, 7th February.
