Jemma Laly is the Chief Data Officer at Pradera Lateral. Jemma is responsible for the firm’s data strategy and business intelligence, ensuring that retail and leisure asset management is led by high-quality, actionable insights.
She is a specialist in retail data analytics and consumer behavior, helping the firm optimize the performance of shopping centers and mixed-use destinations through digital innovation.
Jemma Laly is the Chief Data Officer at Pradera Lateral. Jemma is responsible for the firm’s data strategy and business intelligence, ensuring that retail and leisure asset management is led by high-quality, actionable insights.
She is a specialist in retail data analytics and consumer behavior, helping the firm optimize the performance of shopping centers and mixed-use destinations through digital innovation.
Pradera Lateral is a leading specialist in the management of retail and leisure real estate across Europe and Asia. The firm provides a comprehensive range of services, from strategic asset management to daily property operations and leasing.
By combining Pradera’s investment expertise with Lateral’s operational focus, the firm delivers superior performance for shopping centers and mixed-use destinations. They are dedicated to data-led decision-making, utilizing consumer analytics to enhance the visitor experience and drive asset value.
