
The Property Franchise Group (TPFG) has further strengthened its strategic partnership with iamproperty by adopting its Marketing Toolkit lead-gen platform. The strategic shift is intended to increase valuation opportunities and conversions.
In 2021, the partnership evolved to include the rollout of iamproperty’s movebutler for AML and digital onboarding. In this latest move, TPFG has contracts for 142 branches to adopt the Marketing Toolkit and Market Appraisal solution. The strategic shift is intended to increase valuation opportunities and conversions.
Tom Bailey, Head of Partnerships at iamproperty said: “After 13 years, we know the business, the team and the group’s goals and can support them at every stage of the sales journey. The adoption of our Marketing Toolkit will give branches the tools to not only increase valuation opportunities but maximise conversions, boosting new instructions and ultimately revenue.
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