Frederic Schwass is the Chief Development Officer (CDO) at General Projects, a forward-thinking UK real estate developer renowned for design-led urban regeneration and the adaptive reuse of historic assets. Frederic leads the company’s development pipeline, site acquisitions, and planning strategies, overseeing the transformation of underperforming commercial properties into vibrant, creative, and mixed-use urban destinations. With a deep background in real estate private equity and structural engineering, he focuses on pioneering low-carbon development methodologies and embedding circular economy principles across all projects. Frederic works closely with institutional capital partners, local authorities, and creative occupiers to deliver spaces that prioritize social value, architectural integrity, and next-generation workspace tech. His strategic direction centers on future-proof the built environment, proving that the preservation and adaptive retrofit of existing structures delivers superior whole-life carbon savings and robust commercial returns.
