Geoffrey Deshayes is the Managing Director for Northern Europe at Unibail-Rodamco-Westfield (URW), the flagship developer and operator of premier shopping and mixed-use destinations. Geoffrey oversees operational performance, asset management, and development strategies across URW’s prime commercial portfolio in the Northern European region. He specializes in transforming traditional retail destinations into vibrant, mixed-use urban hubs that combine retail, leisure, dining, and residential components. Geoffrey focuses on driving active asset management, executing high-value tenant leasing, and deploying digital innovation to elevate visitor experience. His leadership emphasizes rigorous ESG integration, steering major decarbonization initiatives and sustainable urban developments that maximize long-term asset value and foster community engagement.
