Jenny Naylor is a Principal at Graf London, a premier brand consultancy specializing in luxury real estate, hospitality, and wellness sectors. With over two decades of international experience, Jenny is a highly regarded marketing strategist and an expert in destination placemaking and the branded residences ecosystem. She has been instrumental in shaping and launching some of the world’s most iconic luxury brands and landmark developments. Her portfolio includes the global launch of Atlantis, The Palm in Dubai, the pioneering Four Seasons Private Residences at Twenty Grosvenor Square, and the monumental transformation of Britain’s former Old War Office into The OWO and Raffles Hotel. Known for her unique ability to turn ambitious visions into tangible realities, Jenny works at the intersection of architecture, brand strategy, and consumer experience. She regularly advises prestigious developers and global investors on how to activate spaces and generate enduring social, cultural, and economic value.
