EUROPE 2026 SPEAKER

Lisa Cations, Founder and Managing Director, JCR Advisors

Portrait of Lisa Cations, Founder and Managing Director, smiling with a colorful scarf and dark blazer; branding below
Who speaker wants to meet
At PropTech Connect Europe 2026, I’m particularly keen to connect with: → Investors and property owners exploring how to embed flexible workspace into their asset and portfolio strategy to drive NOI and long-term value across office, mixed-use, BTR, co-living, and smart labs assets. This includes weighing in-house vs. outsourced operating models, developing co-working, flex and managed strategies, selecting operating partners and delivering operational oversight to ensure the achievement of required returns. → Asset and fund managers evolving their asset management strategies to embed flex and managed offering to deliver valuation uplift and increased rental returns. → Flex operators exploring growth partnerships and new market opportunities across the UK and Europe If you’re working at the intersection of real estate investment and flexible workspace, let’s connect at the conference. 📩 lisa.cations@jcradvisors.co.uk | jcradvisors.co.uk

Bio:

Lisa Cations, MRICS, is Founder and Managing Director of JCR Advisors, the leading independent investor flex advisory firm helping real estate investors, landlords and property owners across the UK and Europe maximise asset and portfolio return performance and enhance asset valuations through flex and managed strategy, operator selection, commercial deal structuring and ongoing operator oversight. With over 20 years of commercial real estate experience, Lisa brings a rare combination of investor, operator and occupier expertise that is unmatched in the European flex advisory market. Her career spans senior roles at Cushman & Wakefield, JLL and CBRE, alongside executive sales leadership at the world’s leading flex operators – SVP of Sales at IWG plc, Head of Enterprise Sales at Hana EMEA (a CBRE subsidiary), and Head of Enterprise Sales at Industrious – giving her an exceptional vantage point across every side of the flex transaction. Lisa holds dual MBAs from Columbia Business School and London Business School, and a Master’s in Real Estate Investment and Finance from the University of Reading. She is a recognised thought leader and visiting lecturer at Columbia and Oxford Saïd Business Schools, where she has contributed research and publications on flexible office models and investment strategy. She is also co-founder and trustee of City of Opportunities, a charity advancing wellbeing and healthy buildings through independent research.
Lisa’s LinkedIn
Lisa Cations, MRICS, is Founder and Managing Director of JCR Advisors, the leading independent investor flex advisory firm helping real estate investors, landlords and property owners across the UK and Europe maximise asset and portfolio return performance and enhance asset valuations through flex and managed strategy, operator selection, commercial deal structuring and ongoing operator oversight. With over 20 years of commercial real estate experience, Lisa brings a rare combination of investor, operator and occupier expertise that is unmatched in the European flex advisory market. Her career spans senior roles at Cushman & Wakefield, JLL and CBRE, alongside executive sales leadership at the world’s leading flex operators – SVP of Sales at IWG plc, Head of Enterprise Sales at Hana EMEA (a CBRE subsidiary), and Head of Enterprise Sales at Industrious – giving her an exceptional vantage point across every side of the flex transaction. Lisa holds dual MBAs from Columbia Business School and London Business School, and a Master’s in Real Estate Investment and Finance from the University of Reading. She is a recognised thought leader and visiting lecturer at Columbia and Oxford Saïd Business Schools, where she has contributed research and publications on flexible office models and investment strategy. She is also co-founder and trustee of City of Opportunities, a charity advancing wellbeing and healthy buildings through independent research.

Bio:

JCR Advisors’s Website and LinkedIn
JCR Advisors is the leading independent investor flex advisory firm in the UK and Europe. We help real estate investors, developers and property owners unlock income, enhance asset valuations, and achieve targeted risk-adjusted returns by embedding flexible and managed workspace effectively within their assets and portfolios. Our advisory spans the full flex lifecycle from strategy development and business plan underwriting to operator selection, commercial negotiations, deal structuring and ongoing performance oversight across office, co-living, BTR, mixed-use, hospitality, innovation, health, and lab spaces. With unrivalled expertise across the investor, operator and occupier segments, JCR Advisors is uniquely positioned to deliver strategies that outperform and create a sustainable value for investors.
About JCR Advisors

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